The reporting pack is the strategy

If a mandate's reporting pack cannot explain a bad quarter, the mandate has a design problem.

What good reporting answers

• What did we own, and why did it change?
• Which decisions added or destroyed value?
• What did we assume, and was it right?

Attribution is not an accounting exercise; it is the feedback loop that makes the next decision better. A pack that reports returns without decisions is a scoreboard without a game.

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